The Golden Circle
– This blog is a little more for folks on the coaching side, although frankly I think its useful for anyone.
I’d like to introduce you to Simon Sinek. Simon is a human motivation author. His TED talk regarding the Golden Circle is one of the most watched TED talks to date. But before I go further, let me not assume everyone knows what a TED talk is.
TED stands for Technology, Entertainment and Design. It is a series of talks 15-30 minutes long that are available on the internet for anyone to watch. They come from diverse industries and disciplines
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. You can also access the free TED app on a smart phone and be notified when a new talk is posted.
So back to Simon and the Golden Circle. Simon takes you on a journey to understand the different motivations of individuals when they try to attain a goal. According to his theory, most people start with what they want to do and how they are going to do it, but can’t always articulate why. Sinek says that truly successful individuals/companies start with Why. He says people buy why you do something. (Buying doesn’t simply mean a purchase, but also includes, getting on board with what you feel is important).
For me personally, I loved this concept because understanding WHY I am a therapist is pretty easy for me to think about. I’m curious about people and the processes we use. I love the stories and the meanings of the stories people use to navigate their lives. I believe my primary role as a therapist is to interpret those stories, sometimes to add in new context or change the timing. And ultimately to help my clients to feel like they are their own authors, have a sense of agency, rather than simply playing a role that someone else has written for them.
I’ll let Sinek convince you- the link for that video is here: (Click on the words The golden circle).